The Genuine Article is committed to protecting the privacy of our site visitors and customers. The Genuine Article team members are customers themselves of other Internet sites and fully appreciate and respect the importance of privacy on the Internet. We will not disclose information about our customers to third parties except where we have your express permission to do so as part of providing a service to you - e.g. arranging for a product to be sent to you, carrying out credit and other security checks and for the purposes of customer research.
Collection of Information
We collect information in a number of ways:
- When you register for an account or make a purchase via www.thegenuinearticle.co.uk.
- When you make a purchase at The Genuine Article.
- When you contact The Genuine Article by telephone, email or post.
- When you enter and prize drawer or competition run or hosted by The Genuine Article.
- When you complete any surveys hosted or managed by The Genuine Article.
We may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing marketing plans. We may collect, store or accumulate certain non-personally identifiable information concerning your use of www.thegenuinearticle.co.uk such as information regarding which of our pages are most popular and general website administration.
We may use your information collected from the website to personalise your repeat visits to the website.
Sharing of information
We will not sell your name, address, e-mail address, credit card information or personal information to any third party (excluding partners from whom you may have linked to our site) without your expressed permission.
We may disclose any information, including Personal Information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request.
Sensitive information and accuracy
Sensitive information is not sought through this website. Sensitive information includes data relating to: race or ethnic origin; political opinions; religious or other similar beliefs; physical or mental health. If you do provide sensitive information, by providing that information you explicitly consent to us using it for the purposes for which it has been provided.
We will take reasonable steps to create an accurate record of any Personal Information you have submitted through the Website. However, we do not assume responsibility for confirming the ongoing accuracy of your Personal Information. If you advise us that your Personal Information is no longer accurate, we will so far as practicable, make corrections. If any of the information that you provided on registration changes, please update your records immediately by contact us.
With your express permission, we may also use your information to tell you about our products, promotions and special offers that may be of interest to you, by email, mail or by telephone. In particular, we may look at what you have previously ordered in an attempt to tell you about promotions that will be of particular interest to you.
You will only receive information from us such as Newsletters if you sign up to receive this information via our website or via one of our owned communications, such as a connected social media account, prize draw promotion or similar.
How can I unsubscribe from marketing communications?
At anytime you can request that your details be removed from our mailing list.
All customers are given the opportunity to opt-out of receiving such further information that they give. However, this decision may be reversed at any time by contacting us at email@example.com.
How long do we keep hold of your information?
We keep your personal information for as long as is required to provide our agreed or contracted service to you. This can vary depending on whether you have purchased something from the Genuine Article website or if we are providing ongoing customer care for example. In some circumstances, we may be required to keep customer data for legal, regulatory or insurance purposes. We will not keep customer data for longer than required. You can ask us to delete or remove your Personal Information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable).
How do we keep your information secure?
We take steps to ensure your personal information is kept secure and confidential and protected from loss, alteration, corruption, theft or misuse. All Genuine Article employees are committed to respecting the confidentiality of our customers’ Personal Information by contract.
We implement various security measures to protect the security of your Personal Information, both on line and off line. Your Personal Information will be stored at facilities located across the world and not necessarily within the EEA. If you have any questions about security at our Website, Please get in contact.
Site Statistics and Analysis
We may disclose aggregate, anonymous statistics about the number of visitors to this Website or number of purchases made. Both the cookies and the embedded code provide statistical information about visits to pages on the site, the duration of individual page view, paths taken by visitors through the site, data on visitors' screen settings and other general information. The Genuine Article uses and stores this type of information, as with that obtained from other cookies used on the site, to help it improve the services to its customers. Further information regarding the way in which this information is obtained and used can be obtained by contacting us.
We would strongly recommend that you do not use the browser's password memory function as that would permit other people using your terminal to access your personal information.
Notification of changes
Data Controller & Rights of Access
The Genuine Article is the data controller for the purpose of the Data Protection Act 1998 (the Act).
Right of access
You have the right to access the information which The Genuine Article holds about you and your right of access can be exercised in accordance with the Act. You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable).
We are always pleased to hear from our customers (even if it is a complaint!). We are always grateful for any time you spend providing us with the knowledge we need to ensure our customers are completely satisfied - we want you to return to the site and to recommend us to your friends and family. If you have any questions or feedback about this statement, or if you would like us to stop processing your information, please do not hesitate to contact a member of our Genuine Article team at firstname.lastname@example.org who will be delighted to answer any questions you may have.